Get to Know Us

Since the beginning, it’s been our pleasure to help make our Customers’ goals more attainable.

At LendDirect, you are our WHY. Our dream of secure, dependable loans for hardworking Canadians, who may not fit the typical financial institution mold, came to fruition in 2016.

Our vision goes hand-in-hand with seeing each Customer as a person and not just a credit score. We believe in creating lasting relationships based on interactions with our knowledgeable and friendly representatives, quality products, and dedication to finding the right solution for your specific situation. 

Expanding to Serve You Better

We’re all about evolving yet staying true to our customer-centric core. 

That’s why we made a return to Home Branches. Now, you can visit your LendDirect Home Branch to receive personal, face-to-face support for your loan. With your assigned branch, you have a team and manager ready to assist you with anything you need for your loan, in person or by phone.

Customer Service

Our Canadian-based LendDirect Call Centre representatives will gladly help you with your financial needs like:

  • Questions
  • Advances & Funding
  • Account Changes
  • Payments
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Another exciting change is we’ve grown from our Line of Credit product to include a Secured Loan option. Our loan products and services are focused on what will assist our Customers most regarding their financial goals. And we will continue to evolve to meet our Customers where they need us, because we want to be your choice.  

Real Customer Testimonials

July 4, 2025
The Fast and the Friendliest!

I truly believe LendDirect is the best company that I’ve ever had the pleasure to borrow from. Their staff is always friendly, helpful, knowledgeable and efficient. They never miss a detail on helping you get what you are looking for. Thanks LendDirect! Looking forward to the next few exciting years ahead.

Heather M.July 4, 2025

You don’t have to just take our word for it. Our Customers are talking, and they know how much LendDirect cares about their individual financial needs. Click on the link to read more authentic reviews. 

Trustpilot Reviews
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© 2016 - 2025 All Rights Reserved. LendDirect

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  • Licence: BC Licence #83734

    Lending decision typically provided within minutes, subject to receipt of complete information from the applicant, and hours of operation. Funding times subject to bank system availability. A business day is typically Monday-Friday excluding national and provincial holidays.

    +Fully funded online only loans require acceptance of all related terms and conditions by the individual consumer.

    Line of Credit: Loan maximum of $10,000, based on a completed application, net pay, and other qualification requirements, and customer verification including a credit check. Payments are due on scheduled income deposits. APR/Annual Interest Rate: 34.99%.

    Secured Loan: Loan maximum of $25,000. APR ranging from 24.99%, 29.99% or 34.99% based on a completed application, net pay, and other qualification requirements, and customer verification including a credit check. Security search and lien fees apply. Amount varies by province. Visit lenddirect.ca/lien-fees for details. Payments are due on scheduled income deposits.

    Interac e-Transfer®: As soon as 15-minute funding available only when using Interac e-Transfer®. Subject to bank processing and system limitations. Interac e-Transfer® can be used to transfer funds up to $10,000. Interac® and the Interac design are registered trademarks of Interac Inc.

    §Pre-Approval: Submitting for pre-approval is how you discover if you are eligible for a LendDirect loan and includes a soft credit check which will not impact your credit score. Pre-approval does not guarantee loan approval. Should you decide to accept a loan offer, then a hard inquiry will occur which may have an impact.

    Credit Reporting: LendDirect reports payment history to Equifax® Canada credit bureau so it can help build your credit history if used responsibly. Various factors can affect your credit, including but not limited to paying all your bills on time every month, avoiding the usage of the full amount of your available credit, and lowering your credit usage balance compared to available credit. Missed payments, or other defaults on your account may be reflected in your credit report and may impact your ability to build credit. LendDirect offers personal loans and is not a credit repair service.

    †† Advances: Advances only available for a Line of Credit in good standing up to approved credit limit; $50 minimum advance requirement; restrictions may apply.

    Loan Protection Plan: Must be 18 years of age or older, and under 70 years of age to be eligible. The optional Loan Protection Plan is a Credit Group Insurance Plan Underwritten by Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company.

    Mobile App: Google Play is a trademark of Google LLC. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Data rates may apply.