Get to Know Us
Since the beginning, it’s been our pleasure to help make our Customers’ goals more attainable.
At LendDirect, you are our WHY. Our dream of secure, dependable loans for hardworking Canadians, who may not fit the typical financial institution mold, came to fruition in 2016.
Our vision goes hand-in-hand with seeing each Customer as a person and not just a credit score. We believe in creating lasting relationships based on interactions with our knowledgeable and friendly representatives, quality products, and dedication to finding the right solution for your specific situation.
Expanding to Serve You Better
We’re all about evolving yet staying true to our customer-centric core.
That’s why we made a return to Home Branches. Now, you can visit your LendDirect Home Branch to receive personal, face-to-face support for your loan. With your assigned branch, you have a team and manager ready to assist you with anything you need for your loan, in person or by phone.
Customer ServiceOur Canadian-based LendDirect Call Centre representatives will gladly help you with your financial needs like:
- Questions
- Advances & Funding
- Account Changes
- Payments
Another exciting change is we’ve grown from our Line of Credit product to include a Secured Loan option. Our loan products and services are focused on what will assist our Customers most regarding their financial goals. And we will continue to evolve to meet our Customers where they need us, because we want to be your choice.
Real Customer Testimonials
July 4, 2025I truly believe LendDirect is the best company that I’ve ever had the pleasure to borrow from. Their staff is always friendly, helpful, knowledgeable and efficient. They never miss a detail on helping you get what you are looking for. Thanks LendDirect! Looking forward to the next few exciting years ahead.